Forum Title: Sales and Pricing
Ok, tHere's been a lot of reply?s about this subject lately but no topics so I thought i would see if i can stir something up! B) Since I'm the instigator here, I will open up a bit and give some more precise numbers, etc. than I normally would. I pulled the files for April and did some research. I found that I had done 31 reroof estimates and 30 repair estimates in April. Of the 31 reroofs I had only sold 3. That's a whopping 1 out of 10 or 10% closing rate. :woohoo: Of the 30 repairs I sold 20. 2 out of 3 or 67% ? Keep in mind that I have been bidding roughly $25 per sq.( or $500 to $1,000 per job ) over ?what insurance pays? and ?the going rate?. Also that this is a new business( just under 1 yr. old ) so there are not that many referrals and repeat clients YET! I use better materials than the average company around here (No #15 felt and NO 20 yr. 3tabs) (Yes a lot of company;s around here are still using this stuff) and I work on the roof with the guys on every job supervising every little aspect and leading by example the entire way start to finish. I also replace all flashings, including chimneys and walls. I use I/W in all valleys and I include turning the project into a properly ventilated structure. I decided to call every reroof estimate that i had done in the last 2 weeks but had not heard back from to see what was going on. Nearly'all of them said that they were leaning toward my company but were presented with lower bids and chose another company based on price. Two of them had still not chosen a contractor yet. One was shopping around and the other said she couldn't see any reason they wouldn?t use me except for price because the insurance wasn?t paying anywhere near the quote I had given her and they were selling the home with a couple years. I Don't care to pay for 10 leads, pay for gas to do 10 estimates and spend 2 days running all over the place doing chit for free just to get one friggin little job. So, I will be lowering my pricing to ?the going rate? for the month of May in an experiment to see what kind of impact this will have on the closing rate for May vs. April. If it doesn?t get any better I will either go back up in price or just do repairs only in the future. PS. Most of my leads come from my web site which is consistently ranked somewhere in the top 3 spots with all the search engines. Frequently 1st.
Post By: LORI BENNETT (Deerfield Beach, FL), 03/13/2018